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P.A. Bergner & Co.
作者姓名:Robert W. White; Chris Lane; Will Matthews
商品類型:Case (Field)商品編號:9A96B015
出版日期:1996/05/14內容長度:17 頁

The executive vice-president finance and MIS of P.A. Bergner & Co. (Bergner), a large mid-western U.S.-based department store retailer, received word that Bank One had pulled its $32.1 million letter of credit. Buoyed by the successful acquisition of Boston Stores, Bergner acquired Carson, Pirie Scott & Co. The downturn in the economy coupled with "excessive" debt levels has precipitated a crisis. The focus of the case is on formulating .....more

Procter & Gamble Inc.: Downy Enviro-Pak
作者姓名:Adrian B. Ryans; Janet Lahey; Chris Lane
商品類型:Case商品編號:9A90A006
出版日期:1990/01/01內容長度:11 頁

In early 1989, with growing concern among Canadians about the impending solid waste problem, Grad Schnurr, the brand manager for Downy fabric softener, was considering the launch of a more environmentally friendly form of packaging. These "Enviro-Paks" would reduce the amount of plastic used in a standard 3L package by 85%, resulting in a 15% saving in total manufacturing costs. Although a similar type of packaging had already been introduced .....more